Identity
Brand development.
A large part of a brand is visual. Colors, logos, marks, and other aesthetic elements are often key components of a strong brand identity. This part of branding is a crossroads where art and commerce meet—which just happens to be the place we live. We've developed completely new and comprehensive brand identities and nomenclature systems for many companies, and some of those organizations have reaped double-digit growth as a result. But if you already have a strong brand in place, be assured that we also know how to follow existing brand parameters perfectly.
Design.
Along with identity work, our designers regularly create design that is functional and eye-catching. From color palettes to directional signage.
Branding.
Your brand is your story, a tale that connects your company to living, breathing people. And like every other capitalist, you want your story to be a bestseller. But to reach that goal, your story has to enthrall as well as an action-packed novel, enrapture like an elegant piece of prose, or engage as much as an essential work of nonfiction. That's where we come in. As you'll see when you look at our work samples, we put artistry and insight to work for business to create deep, meaningful, effective brand stories—the kind that moves products up the bestseller list.
Strategy.
Strategy is like a map for marketing communications. Without it, you'll most likely end up lost. Or even worse, losing—losing out on business, losing to competitors, and, yes, maybe even losing your good reputation. FeatherstonMedia can help you identify your business objectives, and then create the strategy that'll take you straight there, avoiding marketing wrong turns and profit-stalling red lights.
Branding Checklist
- What is your brand's vision?
- What values does your company subscribe to?
- What are the good and bad features/attributes of your brand (company, product, service)?
- What are the bad aspects of your brand, and how can you dispose of them?
- What are the practical benefits associated with each of the good features/attributes?
- Can you extend those features and benefits to form emotional characteristics for the consumer?
- What are the emotional reasons why customers might buy your products/services?
- What are the rational and emotional personality characteristics of your brand?
- What can you do to bring these personality characteristics to life?
- How can you use the brand personality to attract and retain more customers?
- How can you deliver on the promise of your brand?
- How are you going to generate more trust in your brand-customer relationship?